A Brampton vape retailer where I run the creative across every channel. Social, web, in store, packaging and photography.
Engagement
Ongoing retainer
Channels
Social, web, in store, packaging
Also shot
Products, merch and the head office
Category
Age restricted retail
One client, every channel
Vape is one of the most regulated categories in Canadian retail. Health warnings, flavour rules and tax changes all land on the creative, usually with a deadline attached.
Every launch needs a social post, a web banner and something for the counter, all compliant and all on brand. When Ontario added an excise tax on e-liquid, the job was a clear table that answered the customer's question before staff had to.
Because one person makes all of it, a launch goes out the same week the stock arrives. The packaging, product shots and head office photos elsewhere on this site came out of the same relationship.
Product launch creative for social and web
Seasonal and sale campaigns
In store signage and posters
Regulatory notices and explainers
House brand packaging and photography
Campaign creative
Boxing Day sale. Social post and in storeDrip'n by Envi launchBest sellers roundupOnline flash sale, one day onlySTLTH Vision launchBlack Friday, in store and onlineLevel X refillable podsGeek Bar Pulse X launchSeasonal release, Captain Oliver's Gibbons' GrogTop sellers, spring editionOntario excise tax explainer. Old and new pricing by bottle size, so staff stopped fielding the same questionRegister poster asking for reviews, with a QR codeWeb banner, STLTH Loop MaxWeb banner, Vaporesso XROS 5
